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LinkedIn image sizes for posts and link previews

Updated · 3 min read

PressQueue is a free WordPress plugin that shares your posts through Buffer. See how it works

For a LinkedIn post that links to a web page, use a landscape image at 1200 × 627 pixels. Many guides recommend this size for link previews, the image and text LinkedIn shows when someone shares a web page, and for standalone landscape posts. LinkedIn gets the preview image address from the page’s metadata, or information in the page’s code. The preview image can differ from an image you upload directly to a post.

For a standalone post image, you can also use a square or portrait format: 1200 × 1200 pixels for a square image, or a 4:5 portrait canvas, such as 1080 × 1350 pixels. LinkedIn’s display varies by post type and screen, so check the preview before publishing. WordPress publishers can use PressQueue to create a social image for each post and set it as the page’s link-preview image.

Recommended sizes for LinkedIn post images

Use 1200 × 627 pixels for a landscape image. Its width-to-height ratio is about 1.91:1, and it works for both standalone image posts and images attached to links. Hootsuite’s size guide lists this size for both.

For a square post, use 1200 × 1200 pixels. For a portrait post, use a 4:5 canvas. Size guides list portrait dimensions such as 720 × 900 and 1080 × 1350 pixels, both with 4:5 proportions. Guides give different recommendations, so treat these as design sizes, not guaranteed display dimensions. Check LinkedIn’s composer preview before publishing, especially if important text is near an image’s edges.

These recommendations cover organic posts, not paid ads. Ad specifications use their own image requirements.

When someone shares a web page, LinkedIn reads its metadata for the preview title and description, then uses the page’s Open Graph image, stored as og:image, to choose the image. For a link preview, prepare that image at 1200 × 627 pixels and make sure LinkedIn’s crawler, the automated program that reads web pages, can access its public address. ScreenshotNeo’s guidance also notes that access restrictions can keep an image from appearing even when its dimensions are suitable.

LinkedIn’s link-preview display has changed over time. According to CareerArc’s notice, LinkedIn began rolling out a change in late 2023 that reduced some preview images to thumbnails beside the link description. A landscape image remains useful for a page, but LinkedIn does not display it as a large card in every context.

If you update a page image and LinkedIn still shows the old one, LinkedIn may have stored an earlier version of the preview. One LinkedIn preview guide reports that this stored data can persist for up to seven days. Also check that the page’s metadata points to the intended image and that the image URL is publicly accessible.

Set up LinkedIn images with PressQueue

PressQueue is a free, open source WordPress plugin that shares your posts to LinkedIn and your other channels through Buffer.

To set it up for LinkedIn:

  1. Download pressqueue.zip from the PressQueue download page. In WordPress, go to Plugins > Add Plugin > Upload Plugin and upload the ZIP.
  2. In PressQueue, paste a personal Buffer API key from your Buffer settings. PressQueue stores the key encrypted. Turn on the LinkedIn channel when it appears; new channels start switched off.
  3. Choose Settings > Social images to set the image style. PressQueue draws an image using the post title and your site name, in a wide format for link previews. You can choose a background, font, text color, alignment, and site name, then review a live preview.
  4. Set whether PressQueue should use that image as the page’s og:image and twitter:image. You can apply it to every post or only to posts without their own image. You can also turn the feature off. An image set for an individual post in an SEO plugin takes precedence.
  5. Create a sharing rule for LinkedIn. Test the rule against recent posts before switching it on. PressQueue starts in test mode, where it records what it would share but sends nothing.

PressQueue works with Yoast SEO, Rank Math, The SEO Framework, and Jetpack to set link-preview metadata. If you do not use an SEO plugin, PressQueue adds that metadata itself. PressQueue creates a social image the first time a post needs one and redraws it when you change the post title or image style. The image does not appear in the WordPress Media Library. Image generation requires PHP’s GD extension with FreeType support. If the host does not have it, PressQueue sends the post with text and a link instead.

PressQueue needs a WordPress site that allows plugin uploads and a Buffer account with your social accounts added. See the PressQueue documentation for setup details.

More about link previews and social images

What is Open Graph? The meta tags behind link previews The Open Graph tags a page needs, how platforms use them to build link previews, and why previews go stale. 4 min read What is og:image? How the link preview image is chosen What the og:image tag tells social networks, what happens when it is missing, and why old images linger. 4 min read OG image size: The right dimensions for link previews The size to use for an Open Graph image, why dimensions alone do not guarantee a preview, and how to check. 3 min read OG image generators: How to make share images automatically How OG image generators work, three ways sites make share images, and how PressQueue draws one for each post. 5 min read What is a link preview, and how do you control yours? What a link preview card shows, which parts your site controls, and how to manage previews in messaging apps. 5 min read Twitter Cards (X Cards) explained: Tags, types and images The tags X reads to build a link card, the two card types most sites need, and the image rules to follow. 6 min read