When you publish a blog post, social media helps you show it to people who might read it. To promote the post, choose networks your readers use, turn it into useful updates, make its link easy to open, and track whether visitors take the next step.
For WordPress publishers, PressQueue shares posts through Buffer to LinkedIn, X, Bluesky, Mastodon, Threads and Facebook. It can handle scheduled sharing and social images, while you focus on making each post relevant to its audience.
Choose networks your readers use
Start with the people you want to reach, then choose one or two networks where they already spend time. U.S. platform-use figures show how many people use each network, but they do not show which one will bring readers to your blog. For example, Pew Research Center’s 2025 survey found that 71% of U.S. adults used Facebook and 26% used Reddit. Those numbers describe reported use, not blog traffic.
Consider the format you can make consistently. A professional how-to post might suit LinkedIn; a visually clear recipe or design project might work well as a Pin. Pinterest distinguishes saves and Pin clicks from outbound clicks, which take someone to the linked website. Track the measure that matches your goal.
Turn one post into useful updates
Avoid sharing the same announcement repeatedly. Pull out a practical tip, explain a common mistake, or answer a question the post addresses. Each update should help readers on the social platform and tell them what more they will find on the blog.
For example, a post about choosing a home energy plan could become a short comparison of two fees, followed by a link to the full breakdown. LinkedIn’s feed guidance emphasizes useful, original posts and describes efforts to reduce repetitive content and engagement bait, posts designed to provoke reactions. Write a clear opening, provide a real takeaway, and give one next step.
Check the link and image
Before posting, open the link on a phone and confirm that it leads to the right page. Check the title and image that appear in the social preview. Some platforms show a link preview, a card with the webpage’s title, description, and image. LinkedIn’s Post Inspector can refresh its cached preview for new posts containing a URL.
Use an image that supports the post rather than adding decoration alone. If the platform offers alternative text, describe the image’s useful details for people who cannot see it. The W3C image guidance explains how to write useful descriptions.
Use PressQueue to share WordPress posts
PressQueue is a free, open source WordPress plugin. It sends your posts to Buffer, and Buffer posts them to your social accounts. You need a WordPress site that allows plugin uploads and a Buffer account with your social accounts connected.
- Download pressqueue.zip from the PressQueue download page. In WordPress, go to Plugins > Add Plugin > Upload Plugin and upload it.
- Paste the personal Buffer API key from your Buffer settings. It connects PressQueue to Buffer. There is no login button. Your Buffer channels appear with switches, and new channels start off.
- Create a sharing rule. You can share new posts, posts with real content updates, or older posts you select. Choose which posts and channels qualify, then set the message, image, and timing. One-click setup creates a rule for every new post and all channels.
- Test the rule against recent posts before turning it on. New rules start off, and PressQueue’s Test mode records what it would share without sending anything.
Messages can use placeholders such as {{ title }} and {{ excerpt }}; PressQueue adds the post link. Choose when to send: at the end of the Buffer queue, at the top of the queue ahead of posts already waiting, or right away. You can instead create a Buffer draft or set a date and time for an individual post.
PressQueue can also create a wide social image from the post title and site name. You choose its style in Settings > Social images. The image can fill the page’s Open Graph and Twitter image tags, which tell social networks which image to show in a preview. An image set in a supported SEO plugin takes priority. If the server lacks the required image support, the post still shares with text and a link.
Measure visits and improve
Likes and comments show that people interacted with a post; they do not tell you how many visited the blog. Add UTM parameters, labels in a URL that identify the source and campaign in analytics, to compare traffic from different posts. Google Analytics documents parameters for the source, medium, campaign, and creative variation in its URL builder guidance.
Compare link clicks and blog visits against your goal, such as newsletter sign-ups or inquiries. Then vary one element at a time, such as the opening or image, and keep the versions that bring relevant readers. No single posting time or frequency fits every audience.