If you publish on WordPress and want new posts to appear on social media without copying each link by hand, Jetpack Social can share them for you. It connects your site to supported social accounts and automatically posts when you publish or schedule a post to go live. When WordPress publishes the post, the plugin sends it to those accounts.
Jetpack Social has a free plan with unlimited sharing. Its paid plan adds tools such as network-specific captions and custom media, and its listed price is billed yearly. PressQueue is another free WordPress plugin for sharing posts. It sends them through Buffer, so you need a Buffer account.
What Jetpack Social does
Jetpack Social is a WordPress plugin from Jetpack, a product of Automattic. You can activate it through the Jetpack plugin or install the standalone Jetpack Social plugin. After connecting social accounts, you can share posts automatically when they publish, preview them before sharing, and share published posts again.
Jetpack lists Facebook, Instagram, Threads, LinkedIn, Tumblr, Mastodon, Nextdoor, and Bluesky as supported networks. Each network supports certain account types. For example, Jetpack’s documentation lists Facebook Pages and Instagram Business accounts. A saved draft does not trigger automatic sharing; the post must be published or scheduled to publish.
The free plan includes unlimited shares, previews, reshares, and Social Notes, which are short updates shared from WordPress. For a published post, you can also set a message and schedule a reshare for a future date and time. The Jetpack sharing instructions describe how messages can include details such as the post title, tags, and link.
Jetpack Social does not automatically share to every social platform. X, Pinterest, TikTok, Reddit, Discord, and Telegram are not on Jetpack’s supported list. You can still copy a post URL and share it manually on an unsupported platform.
What Jetpack Social costs
Jetpack’s English pricing page lists the Social paid plan at €4.95 per month for the first year, billed annually. The listed renewal price is €8.95 per month, also billed annually. The lower rate is a first-year discount, so check the checkout price and currency shown for your location before buying. Jetpack’s plan details and pricing describe the paid features and current listed rates.
The free plan is enough for basic automatic sharing and reshares, with no limit on the number of shares. The paid plan adds the option to customize the message and media for each connected network, use reusable message templates, upload custom images or videos, and generate social images. It also includes priority support.
That distinction matters if you want a different caption for LinkedIn than for Facebook. The free plan does not include per-network customization, so expect to use the same message across selected accounts. Check Jetpack’s current plan details if network-specific posts are essential to your publishing routine.
Where Jetpack Social fits, and where it does not
Jetpack Social suits a WordPress site that publishes standard posts or pages and wants to share them to its connected accounts at publication. It also lets you reshare older posts. By default, however, it does not reshare custom post types such as events, portfolios, or listings. Supporting those content types requires adding code to the site.
The editor you use and your WordPress account permissions determine which features you can use. Jetpack’s documentation says WordPress.com-hosted sites must use the Block Editor for auto-sharing and reshares; the corresponding Classic Editor features are available only on self-hosted sites. Contributors cannot use auto-sharing. On WordPress.com Simple sites, auto-sharing stays on and cannot be turned off, while administrators can change the setting on eligible self-hosted and Atomic sites. See Jetpack’s setup and account guidance before relying on a particular setting.
Before connecting accounts, review Jetpack’s privacy information. Jetpack says sharing between services uses information about the site and post, along with connection tokens that authorize the connection. Its activity tracking for site owners can include an IP address and username. Tracking can also include browser details and other account or connection activity; Jetpack says it does not collect data from site visitors.
PressQueue: a free alternative that uses Buffer
PressQueue is a free, open source WordPress plugin for Buffer. It shares your WordPress posts to social media through your Buffer account, so you add your social accounts in Buffer. Buffer has a free plan.
Through Buffer, PressQueue supports LinkedIn, X, Bluesky, Mastodon, Threads and Facebook. That makes it a better fit than Jetpack Social if you need automatic sharing to X or want rules that control which posts go to which channels. Jetpack Social, in turn, includes Instagram, Tumblr, and Nextdoor, which PressQueue does not support.
PressQueue gives you detailed rules for deciding what to share, when to share it, and where it should go. You can filter by post type, category, tag, author, custom field, or taxonomy, a way to group posts. Messages can use placeholders such as {{ title }} and {{ excerpt }}, and you can preview each network’s message with a character count. You can add a post to the end of Buffer’s queue or put it at the top of the queue, ahead of posts already waiting. You can also send it right away, create a Buffer draft for review, or choose a date and time for a single post.
It also offers a test mode that records what it would share without sending anything. New rules start off, so you can test them against recent posts before switching them on. A “Never share” rule excludes a category, tag, or author even when another rule would share that content. PressQueue can also create a social image from a post title and site name, then use that image in link previews if you enable the setting.
To try PressQueue, download pressqueue.zip from the PressQueue download page, then go to Plugins > Add Plugin > Upload Plugin in WordPress. You’ll need a WordPress site that allows plugin uploads, plus WordPress 6.8 or newer and PHP 8.1 or newer. You’ll also need a personal Buffer API key, the code PressQueue uses to connect to Buffer. PressQueue encrypts the key it stores; its documentation covers setup and configuration.