A useful blog post can help readers long after publication. Reshare it with a new social post that links to the article and gives readers a fresh reason to read it. First check that the article is still accurate. Then vary each message and follow each platform’s rules about repetitive posts.
For WordPress publishers, PressQueue can send selected old posts to social accounts through Buffer, a service for scheduling social media posts. The plugin lets you review what it will share before sending anything, then reshare posts in batches. The goal is to bring useful articles back to readers, not to repeat the same promotion indefinitely.
Choose posts worth resharing
Start with articles that answer a lasting question and still match your audience’s needs. “Evergreen content” means material that remains useful over time. It still needs maintenance: instructions, product details, screenshots, and links can become outdated.
Check the article before scheduling it. Fix inaccurate details and broken links, and make clear when you substantially update it. Google’s guidance on helpful, people-first content cautions against changing a date simply to make unchanged content appear fresh.
Skip expired announcements and advice that no longer works. If an article covers a historical event or past data, identify the period it describes so the social post does not imply the information is current.
Give each post a new reason to click
Write a new introduction that reflects what the article offers: a practical step, a common mistake, a useful example, or a question readers ask. For a job-interview guide, one post might highlight what to prepare the night before; another might point to advice on practicing answers. Each claim should match the article.
Change the substance, not just a few words. X’s authenticity policy prohibits repeatedly publishing identical or nearly identical content. LinkedIn also restricts gratuitously repetitive promotional content under its Professional Community Policies.
There is no proven resharing interval that works for every account and platform. Space promotions out, mix them with other useful posts, and stop repeating an article when it no longer earns meaningful attention. A scheduler’s repeat setting does not establish that a particular cadence is right for your audience.
Reshare old posts with PressQueue
PressQueue is a free, open source WordPress plugin for Buffer. Through Buffer it shares your posts to LinkedIn, X, Bluesky, Mastodon, Threads and Facebook. You need a WordPress site that allows plugin uploads and a Buffer account with your social accounts connected.
Download pressqueue.zip from the PressQueue download page, then upload it in WordPress under Plugins > Add Plugin > Upload Plugin. Under PressQueue > Channels, paste a personal Buffer API key, a code that lets PressQueue connect to your Buffer account. Find the key in your Buffer settings. PressQueue encrypts the key when it stores it. There is no Buffer login button.
PressQueue starts in test mode, which records what it would share without sending posts. Create or choose a rule for the posts and social channels you want, then test it against recent posts. New rules start switched off, so review the results before turning one on. Rules can limit which posts PressQueue shares based on details such as category, tag, author, or post type. They also let you set the message, image, and timing.
To reshare posts already published, use Share old posts. PressQueue sends the posts in batches. You can add them to the Buffer queue, share them one at a time, or save them as Buffer drafts. You can also preview and customize messages for each network. The link to the article is added automatically. Backdated posts are not shared automatically.
Check the link preview and track results
A link preview is the image and text a social platform displays for a shared URL. PressQueue can create an image for social posts from the post title and site name, then use it as the article’s preview image. You choose the image style in Settings > Social images. An image already set for a post in an SEO plugin takes priority. If your site host does not support the required image feature, the post still goes out with text and a link.
To compare different captions or platforms, add tracking labels to the article URL. These are called UTM parameters; analytics tools use them to identify where a visit came from and which campaign or post sent it. Google’s campaign URL guidance explains how to label links. Compare visits and meaningful actions, not just reactions on social media.