You can schedule LinkedIn posts directly on a personal profile or an organization’s Page. Write the post, choose a future date and time, and LinkedIn publishes it for you.
If you publish with WordPress and want new posts shared on LinkedIn, PressQueue sends them through Buffer, a social media publishing service. The right option depends on whether you’re scheduling individual LinkedIn updates or sharing WordPress content.
Schedule a post on LinkedIn
LinkedIn’s post composer is the window where you write an update. On a personal profile, select Start a post, write your update, and select the clock icon. Choose a date and time, then select Next. Review the schedule and select Schedule. On mobile, start a post and tap the clock icon in the upper-right corner.
For a LinkedIn Page, open the Page’s admin view and go to Page posts. Select Start a post, open the scheduling control, choose a date and time, then select Next and Schedule. You need to be a Page super admin or content admin to publish.
LinkedIn allows personal-profile posts to be scheduled from 10 minutes to three months ahead, while Page posts require at least one hour’s notice and can be scheduled up to three months ahead. The time reflects your device’s time zone for a personal profile and your location for a Page. The LinkedIn scheduling instructions cover both account types.
Before scheduling, check that you’re posting from the intended profile or Page. Confirm that the media is attached and the displayed time is correct. LinkedIn also lets you find scheduled posts. You can edit, reschedule, or delete them. For Page posts, use Page posts > Start a post > scheduling control > View all scheduled posts. The Page editing and rescheduling instructions explain the available controls.
Some formats have scheduling restrictions. For example, LinkedIn lists polls and reshares among the formats its Page scheduler cannot publish. The restriction also covers posts with multiple photos. Check the Page scheduling details before preparing a post in a format that might be excluded.
Schedule WordPress posts with PressQueue
PressQueue is a free, open-source WordPress plugin that shares WordPress posts to LinkedIn through Buffer. It suits publishers who want to schedule social sharing alongside WordPress publishing. You need a WordPress site that supports plugin uploads and a Buffer account with your LinkedIn profile or Page added. Buffer has a free plan.
Download pressqueue.zip from the PressQueue download page, then in WordPress go to Plugins > Add Plugin > Upload Plugin. After installing it, paste a personal Buffer API key from your Buffer settings. There’s no Buffer login button; PressQueue stores the key encrypted. Review the PressQueue documentation for setup details.
PressQueue gives you rules for deciding which WordPress posts to share, where to send them, and when. A one-click rule shares every new post to all your channels. You can also limit a rule by post type, category, tag, author, or another WordPress system for grouping posts. New rules start switched off, and PressQueue starts in test mode, which records what it would share without sending posts. Test a rule against recent posts, then switch it on when the results look right.
You can customize the message for each network and use placeholders, text that PressQueue replaces with post details, such as {{ title }} and {{ excerpt }}. You can also choose whether to add the post to the end of Buffer’s queue of scheduled posts, put it at the top of the queue ahead of posts already waiting, or set a specific date and time. PressQueue also supports sending immediately or saving a Buffer draft for review. It adds the post link to the message automatically.
PressQueue can use a post’s featured image, an image selected in the post, or a social image it generates from the title and site name. That social image can also appear when someone shares the post’s link, depending on your settings and any image already set in your SEO (search engine optimization) plugin. PressQueue supports LinkedIn, X, Bluesky, Mastodon, Threads and Facebook through Buffer.
Choose a time that fits your audience
No single posting time works for every LinkedIn audience. Buffer’s analysis of more than 4.8 million posts found that posts performed better on weekdays from 3 p.m. to 8 p.m., with Wednesday at 4 p.m. performing best overall. Use those results as a starting point. Your audience and account results are a better guide than a general benchmark. Review LinkedIn’s post analytics and test different times in your audience’s time zone.